A Look At The Phicomm Passion 660

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Phicomm P660

Phicomm is one of the latest Chinese entrants into the Indian phone market. The company has launched just a single phone with its entry into the market – the Phicomm Passion 660, unlike many recent players that started with two devices across a couple of price segments.

Talking about its specifications:

  • This Android 4.4.4 has Expect UI on top, and under the hood, there is a Qualcomm Snapdragon 615 chipset (1.5 GHz octa-core processor, Adreno 405 GPU) coupled with 2 GB of RAM. Boasting a 5-inch full HD screen, it is the only device under Rs. 12,000 that has an HD panel.
  • As soon as you hold the device, you will notice its nice matte finish back and metallic-finish sides. The follows an angular design (a bit similar to the Nokia N9) so much so that you can make it stand on its bottom or top side.
  • The phone is not bulky and is comfortable to carry around, but some may not like its hard corners (not curved). On the front, below the screen you have three capacitive touchkeys — Options/ Menu, Home, and Back, neither of these keys lit up; while above it are the ear speaker grille, sensors, 5 MP front-facing camera, and sensors.
  • The microUSB 2.0 port and primary mic are placed at the bottom; and 3.5mm headset jack sits alone at the top.
  • Coming to the rear side, the 13 MP camera along with LED flash and secondary mic are near the top right corner, followed by the Phicomm logo, and the loudspeaker near the bottom.
  • On the left, you have the Volume rockers, which are a bit slim than what we usually see but tactile to use; the Power/ Lock key (again, smaller than usual)is on the right, and SIM card tray and microSD card lower on the right side.
  • The phone’s 5-inch full HD screen is actually pretty good.
  • It has decent colours, not the best for viewing videos, but does its job for this price good enough.
  • The 13 MP camera on the back can handle daylight photos well, but it isn’t that good in low-light. While its low-light performance isn’t on par with its daylight, the camera can still take decent detailed shots with no optimal lighting condition. I would say it falls in the same camera performance as most other smartphones priced under Rs. 12,000.
  • Talking about its battery life, The Phicomm Passion 660 struggles to last a day on moderate to heavy usage. With no real heavy tasks, though, it can give you 20 hours of battery life on a single charge. I had the phone’s screen brightness at 20% and had Two Email Accounts in sync, watched 20-30 minutes of YouTube videos and a few minutes of call and an hour of Twitter in between.
  • I found the speaker on the back doing a good job for videos and games, but it obviously gets muffled when the phone is put backside down on a flat surface.
  • For basics, the phone’s call quality and network reception required no troubleshooting and I didn’t find any weird network related issues throughout my usage, but GPS lock-in can take a bit of time at times and using the in-built Accelerated location (Qualcomm lZat) certainly helped in there.


On the software side, as mentioned, it runs the dated Android 4.4.4 OS. Phicomm has made the OS look way different than stock Android, but its performance is satisfactory. While I wouldn’t count it as smooth as something priced Rs. 20,000, this phone does keep up well for opening and closing of apps, watching HD videos, scrolling Settings, etc. It takes the phone around 20 seconds to boot up (no quick boot option). The OS has a lot of White and light Blue gradients – whether it Settings or drop-down notification and toggle shades. There is a Menu launcher in place that has Apps and Widgets divided into two parts (similar to what we had in Android JellyBean). Customization and editing options are pretty much the same in any entry-level smartphone you would find today, and most people will be satisfied with what options — whether the Music app, Settings, in-built Barometer and Pedometer app — provide with.

The lockscreen is pretty basic, showing you time, date, and can be unlocked by swiping up from the bottom part. Long-pressing the Home button opens the list of recent apps, but you have to clear each app shown there separately as there’s no dedicated button to clear them all at once.

All in all, from what I have used and seen, the Phicomm Passion 660 doesn’t have a lot above the existing competition, but does most of what you will dom this 4G LTE device (both SIM cards) quite well. Its full HD screen stands out, it has a pretty nice camera, and build quality.

Phicomm Passion 660

Student. I also write a bit about phones, apps, and stuff here and there. Almost nobody.

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