Fashion Stories

Vinayak Couture by Asha & Gautam Gupta

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Asha & Gautam Gupta’s New Collection Launched – Classic meets the contemporary

When it comes to design, it’s so hard to create a balance between the traditional and the modern, and to do it right, and Gautam Gupta is among the rare designers who’s capable of doing it. He blends the two just perfectly, putting the new-age touch to his mother’s venerable design vocabulary. And on the special evening of his latest collection launch, he was all set to mesmerise us all with the new bespoke handloom collection under ‘Vinayak Couture’, a look that balances deep respect for heritage with absolute love for luxurious chic, a product of collaboration between him and Asha.

Using varied mediums of pure handloom Tussar, Banarasi silk, and Jute Net, embellished with unique Gara, Zardozi & Kalamkari, the colourful collection aims to break the myth that handloom sarees are a just a serious affair. It’s a fresh approach to the beautiful handloom art which is fun and edgy, yet keeps the subtlety intact.

In conversation with the man of the moment himself, I loved how Gautam defined the ‘Vinayak Bride’ “A Vinayak bride is someone who loves wearing something rooted and Indian for her D-Day. She embraces those colors, textiles and textures which have been there for decades. Yes, she is very modern and outgoing but on her D-day, she likes being traditional”

Been into the fashion industry for more than 12 years, the duo – Asha & Gautam – have two very diverse labels ‘Autre’ and ‘Vinayak’, and when I asked Gautam how it feels to be the ‘Master of all trades’, he replied very humbly, “Honestly I am not at all a master but a Learner who feels that this industry is an ocean of learning and I am just learning something new every day. Having said that, working on two different labels is fun but can get a little challenging as you have to switch on and off instantly”. Yes I agree, one has to be cautious of not spoiling the soul of the design by doing too much just to look “different”.

Later over a candid conversation Gautam further reflected on his experience of working on two diverse Labels simultaneously, he said “The idea of coming out with a new collection every quarter just excites me the most and that too for two diversified labels. As an individual I like to try different things and being in the fashion industry, I get the perfect opportunity to be innovative. I just enjoy the work so much that I hardly feel the need to go on a vacation”.

Capturing the unbeaten rustic beauty of Banaras, and celebrating the Handloom art, the launch was a fun wine and cheese evening at the Cavalli Café, Emporio. Making the launch more special were Dr. Shayama Chona & General W.S Chona, Neelam Pratap Rudy, Mrs. Raka Singh, Wife of the Belgium ambassador, and Ramola Bachchan, who played perfect muse for the designer.

Being a regular at the Wills Lifestyle India Fashion Week and a favourite of the who’s who of Bollywood, the fashion master took a big risk of working on Landscapes for prints in his very first collection ‘Banaras’ and received huge success in a country like ours, where anything bold in not easily accepted.

To sum it all this was indeed a delightful evening! And we wish them all the luck with their new endeavour, and hope to see more such stories weaved with elegance.

Vinayak couture is available at their flagship store in Gk1, New Delhi and Autre is available at Aza (Mumbai and Delhi) , Collage (Chennai), 85 lansdowne (Kolkata) , Ffolio (Bangalore), and Kimaya.


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