Career & Money
Harvard adds Fashion Blogging as a Subject!
For last few years, fashion blogging has been taken seriously worldwide not just by the people who read but also designers, high street brands and even luxury brands. It’s not just a hobby anymore: Harvard adds Fashion Blogging as a Subject in its Business School programs (HBS)!
Chiara Ferragni, a 27 year old Italian blogger and founder of ‘The Blonde Salad’, definitely leads the Fashion Bloggers fraternity worldwide. Besides just attending every fashion week possible and sitting on front rows, you’ll find her on cover page of most fashion magazines or collaborating with the best of designers globally. She even has her own shoe line ‘Chiara Ferragni Shoes’. With 3.2 million followers as of today on her Instagram, you know she is a big deal and every fashion blogger’s personal icon
By September first week, last year, she reportedly made $8 million dollars just in 2014. Further, she was listed among the Forbes 30 under 30. Who said Fashion Blogging is not a serious business?
Those who follow Chiara on Instagram must know about her recent Boston trip. Harvard Business School just built a curriculum on major fashion and luxury brands and Fashion Blogging, in its Luxury Marketing MBA. Chiara is the first blogger case study at Harvard Business School.
Now, while Fashion Blogging is getting recognized as a job or a profession globally, in India, a lot of people are still taking their own sweet time to acknowledge it as something more than just a dressing and posing game. Fashion Blogging is gradually picking its pace here. Many fashion designers, high street, and a few luxury labels are involving Indian Fashion Bloggers in their campaigns; so things do look positive. The news of Harvard Business School adding Fashion Blogging as a subject in curriculum only looks promising for an impact. Let’s just say Fashion Blogging is here to stay and like any other fashion job, it’s a viable profession.